Jamestown, NY – Audubon Community Nature Center (ACNC) began its 60th anniversary year with all things new: a new name, newly defined mission, vision, and belief statements, and new slogan, graphics, and website.
The change was celebrated with the recent unveiling of a new sign at its entrance on Riverside Road, one-quarter miles east of Route 62 between Jamestown, New York, and Warren, Pennsylvania.
President Ruth Lundin addressed the assembled group. She noted that for the last ten years, the Nature Center staff and Board of Directors have been thinking that the name and the logo did not do justice to its wide range of exhibits, events, and programming. Despite focus groups, surveys, and questionnaires, including both members and strangers, “The crystal ball remained murky. We were not interested in taking a new direction but in clarifying the essence of what we provide.”