NAIGARA FALLS, NY-The Seneca Gaming Corporation announced Monday plans for a high-definition video sign atop their hotel tower.
The 108-foot wide by 20-foot tall LED sign will face downtown Niagara Falls and Canada. By comparison, the standard billboard size in Western New York is 14 by 48 feet.
Work is already underway on the $1.9 million project, which is expected to be completed later this month. The lighted board will deliver entertainment and welcome messages to visitors.
"Seneca Niagara Casino & Hotel welcomes more than six million visitors each year and is an iconic building in Niagara Falls," said Robert Mele, chairman of the board of directors, Seneca Gaming Corporation. "As a world-calss, (AAA) Four Diamond Award-winning casino and hotel, it needs an equally world-class welcome sign.