Imagine having only $6.36 a day to spend on food, living in a house that only heated up to 60 degrees, not having reliable transportation, or not owning a winter coat or boots. For more than 200,000 Western New Yorkers, this is daily life.
The Rural Outreach Center (ROC), which serves the southern communities of Western New York, is raising awareness about the challenges of living in poverty through a new community-wide campaign during the month of January 2017 called “ROC Resolutions.” During each week of the month, the spotlight will shine on a different obstacle often encountered by those living in poverty. Week one (Jan. 2-8) will focus on food, while week two (Jan. 9-15) will focus on utilities, week three (Jan. 16-22) on transportation, and week four (Jan. 23-30) on clothing.