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NTCC's Online Reservation System Reaches $1 Million in Revenues | Business

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NTCC's Online Reservation System Reaches $1 Million in Revenues

Niagara Tourism & Convention Corporation’s online reservation system has reached $1 million in revenues this year for its participating tourism partners. The system allows visitors to book their entire trip to Niagara USA online and features more than 40 tourism partners in Niagara County, including accommodations, attractions and restaurants.

“Booking vacations online has become the norm in the tourism industry and since launching our online reservation system in May 2009, it has become a one-stop shop for those planning their trip to Niagara USA,” said John Percy, president and CEO, NTCC. “We are thrilled with the success the system has had for our tourism partners after a little over a year in operation. By reaching $1 million in sales, approximately 4,500 trips were booked to our region.”

Instead of visiting multiple sites to book lodging or to purchase tickets to various attractions and venues, visitors can visit NTCC’s website (www.niagara-usa.com) and book their entire vacation all at once. When the online reservation form has been completed and credit card information processed, vouchers for ticketed attractions as well as confirmations for lodging can be printed. Visitors then redeem the voucher for admission at the selected attractions when they arrive in Niagara USA.

“Being part of NTCC’s online reservation system is a seamless process and has helped us increase our market share,” said Geoffrey Reeds, director of sales, Crowne Plaza Hotel. “We’ve been very pleased with the sales.”

NTCC provides free training and ongoing customer service support for participants in the online reservation system. There are no upfront costs to participate, only a nominal commission on sales which is 50% less than what the national travel websites charge for participation. This commission helps offset the cost of the software and maintenance.

If interested in participating in NTCC’s online reservation system, please contact Stephanie Arndt at 282-8992 or email sarndt@niagara-usa.com.

The mission of the Niagara Tourism and Convention Corporation is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation. For more information, please visit www.niagara-usa.com.


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