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Niagara Tourism & Convention Corporation Launches Fall Advertising Campaign Targeting Empty Nesters | Arts & Culture

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Niagara Tourism & Convention Corporation Launches Fall Advertising Campaign Targeting Empty Nesters
Arts & Culture

The latest advertising campaign from the Niagara Tourism and Convention Corporation (NTCC) is focused on targeting empty nesters within a few hours drive to visit the area during the fall months.

The six week long campaign kicked off September 6 and runs through October 10 in Syracuse, Utica, Elmira, Cleveland, Columbus, Erie, Pa. and Pittsburgh. The $165,000 campaign features radio, television and online advertising in addition to more than $150,000 in added value media. This is the second full scale advertising campaign of the year for NTCC.

“While summer is the prime tourism season for our region, we have seen increased interest in the shoulder seasons of spring and fall,” said President and CEO John Percy, NTCC. “Many of the region’s popular attractions operate through late October or maintain a year-round schedule. Empty nesters tend to have more flexible travel schedules than families and can travel in the fall.”

The tourism organization’s six-week summer campaign in June and July targeting families resulted in an approximately 460% increase, from 2009’s campaign, in booking inquiries to NTCC’s online reservation system.

“Our summer campaign generated tremendous results this year and based on current projections, the online reservation system will hit more than one million dollars in sales for our partners this fall,” added Percy.

The mission of the Niagara Tourism and Convention Corporation is to expand the economic prosperity of the Niagara USA communities by generating individual and group visitation. For more information, please visit www.niagara-usa.com.

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